engine optimization company, helping them clean up negative review. that's what this was. imagine trying to find a contractor and some 17-year-old has written the posting. >> i use it a lot but i think the key is maybe being a skeptical user. know how to read them and what kind of things to look for. >> when you see a billboard on the side of the road, you know it's an advertisement. look for specific information. anything that's general or just, hey, it's great, don't believe that. look for specific information. compare reviews across different websites. you have to use your common sense. if it sound like something that isn't specific enough about this business, know there are real reviews and fake ones, too. it is false advertising. those are the laws in new york that the attorney general is going after, false advertising. be a skeptic, that's right. she called it her bs radar. >> i'm happy that you got an attorney general doing his job and going after these things but come on, really, did you think they were all real. >> news flash, you can't belie